In Denver, car shopping happens on Sunday and car buying happens on Monday. The shoppers who decide where to go on Monday are making that decision while your lot is dark.
Colorado's Sunday rule
C.R.S. 44-20-302 bars operating a place of business, whether open or closed, to sell or offer to sell a motor vehicle on Sunday. It covers new, used and secondhand vehicles. Repair shops and parts and accessory sales can still open that day.
Shoppers already ask AI about your inventory
Pied Piper's 2026 Internet Lead Effectiveness study tested what ChatGPT tells a shopper looking for a specific vehicle nearby. It named the nearest dealer with the vehicle first 77% of the time, but confirmed a test drive was available only 36% of the time and linked to the exact vehicle only 30% of the time. Read the coverage.
So the shopper still has to contact you to find out if the car is really there. Cox Automotive's 2025 study found 19% of buyers used AI tools while shopping. Read the study summary. The store that answers that next message first gets the visit.
Be the store that answers
Jason is an AI sales agent for dealerships. He replies to every website, listing site and ad lead by text and email in under a minute. An example, not a real customer:
Hi Tyler, this is Jason with Brightline Motors. Thanks for asking about the 2020 Outback Premium. We're closed today, but I can get you a test drive time for Monday. Is 9:30 AM or 5 PM better?
Set Sunday rules carefully
Colorado's wording is broad, so get advice from your attorney or your dealer association before you decide what an automated reply says on Sunday. Jason follows the rules you set for each day. Some stores have him acknowledge the question, say the store is closed and book a Monday time, then share vehicle details and pricing once the store is open.
A week of follow-up without a BDC
- Monday: the shopper gets vehicle details and a confirmed appointment
- The day before: a reminder text
- No reply? Timed follow-ups, which stop when they answer or opt out
- Any question about payments or credit goes to a person, with the full chat attached
Every step shows up in Jason's sales CRM, so your team can see which Sunday leads turned into Monday visits.
Try it before Sunday
Try the demo and Jason will text you like a shopper. To have him on your leads by the weekend, sign up. Plans start at $399 a month for 75 new leads, with no setup fee and no contract.